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Is your business ready for real-time marketing?
We caught up with the experts at Purple Square Consulting to talk about real-time marketing and the opportunities it can deliver.
By Purple Square Consulting
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Looking to adopt AI? Setting realistic expectations can help you succeed
If you're looking to adopt AI in your business, having realistic expectations and an idea of the pitfalls is important. In this article, the experts from Logicalis set out some of the things you need to be aware of.
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The analytics trends to watch in 2019
When it comes to analytics in 2019, there are a number of trends and technologies that will see the space markedly changed from 2018.
By MHR Analytics
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How to make the right choice when choosing your digital e-Commerce platform
Digital eCommerce is big business and the opportunities are significant. To survive and thrive, businesses need to be agile to adapt fast to ever changing trends, requirements and customer expectations.
By DeeperThanBlue
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Is your data a liability or an opportunity?
There’s lots of conversation about the commercial potential of incorporating innovations in AI and robotics to offer new services more efficiently. But layering ground-breaking technology on top of an unsound data infrastructure is the quickest way to fail.
By DOT Group
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Convert and retain - getting the online customer journey right is key to building loyalty.
Facing fierce competition for their share of consumer spend, e-tailers and others with an ecommerce operation make a significant marketing investment around seasonal events such as Cyber Monday, Christmas and the Boxing Day sales.
by Zeal
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SMS is dead. Long live... SMS?
SMS has long been a topic of contention for marketers. With the advent and rise of social media companies like Facebook and Twitter, not to mention the titan WhatsApp (itself acquired by Facebook in 2015) the value of marketing communication by SMS has been fiercely debated.
By Purple Square Consulting
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Ready to Dominate your Data?
The increasing focus on driving valuable insight through analytics, combined with the rapid growth in data sources and volumes, means that data governance is one of the biggest and most pressing challenges facing business leaders today.
By Arrow ECS
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Evolving your eCommerce solutions will ensure success
As the retail landscape continues to change and become more competitive, we caught up with IBM Partner, DeeperThanBlue, to discuss the importance of adapting to change.
By DeeperThanBlue
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Let software-defined storage manage your data sprawl
If you were in a restaurant and wanted to order a starter and main course, you wouldn’t expect to be sent to different buildings for each, then told they had dessert somewhere but you might have to root around for it a little.
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PSD2 is coming: For European financial services providers, the time to act is now
Recent changes in the UK retail banking sector are about to be followed by radical new regulatory standards being rolled out across Europe in 2019. IBM and Business Partner Prolifics are leading the way with a new solution that can ease the pain of compliance for over 4,000 financial institutions.
by Prolifics
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How well do you know your next generation of customers?
Trying to get inside the mind of a teenager is most people’s idea of a thankless task. Let’s face it, they’re fairly impossible to communicate with and even if you’re willing to give it a go (perhaps they’re your own children and you don’t have a choice?), do they actually want you to talk to them?
By Purple Square Consulting
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Business chiefs braced for Brexit
New research indicates that nearly two-thirds of UK businesses are turning to IT to help them handle the double whammy of Brexit and falling customer demand.
By MHR Analytics
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Replacing hunches with hard data
Simon Harrison, Operations Director, explains why DeeperThanBlue, a leading implementer of IBM technologies, has launched a dedicated Analytics Practice to drive clients’ business performance and growth.
By DeeperThanBlue
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Will your customer’s house-move be the end of a beautiful relationship?
Tighter data protection has made approaching prospects through low-cost, below-the-line channels, such as email, a tricky business. With customer acquisition harder than ever, retaining your existing customers becomes the top priority.
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What does AI mean for your business?
AI applications can deliver insight and learning from business data. What about the risk to the business if they choose not to invest in AI and allow their competitors to steal an advantage as a result?
By Arrow ECS
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Giving finance the freedom to fly
Finance teams are facing challenges as digital transformation becomes critical for competitive advantage. IBM Institute for Business Value report this is something that finance leaders are not only aware of, but actively seeking solutions for.
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From data exchange to value exchange
With the GDPR now up and running, it could herald a switch in the data economy The General Data Protection Regulation (GDPR) came into force in May and most companies survived to tell the tale. A little bruised perhaps, but not broken
By Bench
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Everyone is talking about PEPPOL Are you
Depending on the market sectors you work in, PEPPOL will either already be high up on your business agenda, or may be something that’s not even on your radar yet.
By Kodit
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Can Augmented Analytics help to plug the UK skills gap
There’s been huge publicity around the digital skills gap with data scientists in high demand. So why is this skills gap such a huge issue for so many organisations?
By MHR Analytics
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Can’t get the right employees with the right skills?
With the Brexit referendum making it harder to recruit, what’s the solution?
By AFM Solutions
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Management Accounts in the Digital Age
How much do you and your colleagues look forward to receiving and reading the weekly management pack from your finance team? Or if you work in finance, how much do you and your team look forward to generating and distributing those reports?
By Budgeting Solutions
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Podcast Series: Episode 10
Host: Richard Holmes, Business Development Director IoT, UK/Ireland, Arrow. Guest Speakers: Glen Burson, UK Chief Technology Officer of ecommerce services provider Salmon, and Alex Rutter, Director of Watson Customer Engagement UK & Ireland at IBM.
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The GDPR is coming but there’s no need for panic
Data is the new fuel that drives business. The benefits it can bring make it a valuable asset but it’s one that needs to be traceable, accountable and, most of all, protected
By Arrow ECS
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The Future of Cyber Security: In Safe Hands?
It seemed particularly pertinent to be writing this blog in the week that Theresa May outlined her vision for education.
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Cloud or On Premises – Which is best for you?
Many of our customers ask us the classic question ‘’which is better – a cloud or on premises deployment?’’. Realistically, the question they should be asking is ‘’which is better for us?’’
By InfoCat
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Is the BI promise turning into a BIg problem?
Many organisations are finding themselves in the tricky position of needing to curb the explosion of self-serve BI technology.
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The Customer Engagement Conversation - CVM
In the third of a series of articles around customer engagement from a marketing perspective, we talk to Customer Value Management specialists, CVM People.
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The Customer Engagement Conversation - GBG
In the second of a series of articles around customer engagement from a marketing perspective, we talk to identity data intelligence specialists GBG.
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Podcast Series: Episode 9
In this IT Insider podcast, David and Richard discuss the growing urgency for organisations to prepare their infrastructure so that it can support digital innovation and drive competitive advantage in an increasingly mobile-centric world.
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The Customer Engagement Conversation - Purple Square
Article around customer engagement from a marketing perspective, we talk to Purple Square Consulting, a professional services organisation focused exclusively on IBM Watson Marketing
By Purple Square Consulting
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Podcast Series: Episode 8
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Hottest Technology Trends for 2018 - Part 1
Author - David Fearne, Technical Director at Arrow ECS shares what he thinks will be the hottest trends in the tech world in 2018.
by Arrow ECS
By Arrow ECS
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Hottest Technology Trends for 2018 - Part 2
Author - David Fearne, Technical Director at Arrow ECS shares what he thinks will be the hottest trends in the tech world in 2018.
by Arrow ECS
By Arrow ECS
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We wish you a prosperous and secure 2018
I don’t think anyone will easily forget the WannaCry cyber attack, which managed to disrupt 34% of NHS trusts back in May 2017. It must surely be a strong contender for the award of UK’s Biggest Security Breach 2017.
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Transactional Drop Off Rates and Implications to Revenue
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Which Way Is the Wind Pushing Your Business Goals?
Every second your business spends making excuses about the weather rather than proactively preparing for those ever-present weather variations throughout the year is profit that is lost.
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From multichannel to omnichannel
With consumer expectations increasing, prices rising faster than wages and economic uncertainty the new norm.
By DeeperThanBlue
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Cloud computing without compromise
Public clouds have revolutionised enterprise computing, amply delivering on their promise of speed, ease and flexibility at lower cost.
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Podcast Series: Episode 7
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A sideways look at the General Data Protection Regulation
Can the advent of the GDPR be viewed as an opportunity, rather than yet another regulatory burden?
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Distance no Object for Big Data in the Cloud
Steve Jones of IBM Cloud – Aspera explains why trends in big data make high-speed transport to the cloud a must.
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Long Live the Business Strategist!
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Podcast Series: Episode 6
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Retailers: What is your customer data trying to tell you?
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Accountable, auditable, compliant – across the collaborative development lifecycle
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Take the uncertainty out of uncertainty
In uncertain times, is a manual approach to financial management really sustainable?
by Hayne
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Can your IT budget keep up with your data?
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Podcast Series: Episode 5
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Podcast Series: Episode 4
Delivering reliable and predictive financials in an uncertain world is key to commercial success
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GDPR & Content Management
How will the GDPR impact on the way that you store and manage business-critical customer content? Join our event on 22nd June
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Powering the cognitive business: Part 3
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Mobile security concerns
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eCommerce: Your platform to success
What’s driving the current and future eCommerce platform choices for today’s business leaders?
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Powering the cognitive business: Part 2
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Should you be certified?
Education Blog 1: When it comes to career progression, do technical certifications matter?
by Arrow ECS
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Podcast Series: Episode 3
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Breaking Bad Data Habits
Don’t jeopardise your goal of more effective, data-driven decision making by falling prey to bad habits.
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Rethinking Finance
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Business as usual
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Go hybrid, or go home
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Wait, or migrate?
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Finding the truth
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Is your data letting you down?
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Turning fraud from threat to opportunity
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Podcast Series: Episode 2
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Podcast Series: Episode 1
The first in this new series of podcasts explores the benefits of a hybrid cloud model for innovation
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IoT: Risks v Rewards
Infographic: Why should you choose to invest in IoT and what steps should you take beforehand?
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Top Tips: Taking advantage of IoT
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How 'API' is your value chain?
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Optimise social interaction
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The year of digital reinvention
Will you be a winner or loser? Why integrating mobile & cognitive is key to success in 2017
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Case Studies
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Infographics
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Thought Leadership
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Blogs
