Ever wished that you could predict how your customers are likely to react to a new product, service or promotion before you actually approach them? Or perhaps you'd like to be able to interpret the real meaning behind what your customers are saying in their carefully worded email, rather than simply taking their message at face value?
Using the power of IBM Watson, some exciting new Application Programming Interfaces (APIs) have been created that will truly grant you the psychic powers you desire! They are designed to enable applications to derive insights from social media, enterprise data, or other digital communications such as email, text messages, tweets or blog posts.
Understand why people think, act, and feel a certain way
The IBM Watson Personality Insights service applies linguistic analytics and personality theory to infer attributes from a person's unstructured text. You can use an individual's Twitter handle to analyse their personality traits and determine what their preferences are likely to be. Try out the demo on yourself, colleagues and friends for a bit of fun - the results are impressively accurate!
The Tone Analyser service uses linguistic analytics to detect and interpret language cues in text, making it possible to explore and revise the impact of tone of voice within a piece of content. To see this service in action, you can either copy and paste in text that you've written yourself to see if it's giving out the right signals, or content that's been written by somebody that you'd like to know in more depth!
As a core service of the IBM Watson platform, these and other insights can help you understand your customers at a deeper level - learning their preferences, improving satisfaction and strengthening relationships. From a business perspective, these kind of insights can be used to improve customer acquisition and retention, helping to guide the kind of highly personalised engagements and communications that differentiate you from the competition.
Watch this video to explore the benefits that IBM Watson delivers in today's digital world:
Understand why people think, act, and feel a certain way