PWC Digital IQ Report: Innovating at the speed of disruption

INNOVATING AT THE SPEED OF DISRUPTION

Easy-access to technology is toppling the barriers of entry to innovation and giving rise to a plentiful new class of players that are challenging established companies. Understandably, 67% of respondents to PwC’s 6th Annual Digital IQ survey of nearly 1,500 business and IT executives are concerned that the speed of technological change is a threat to their growth prospects.

This PwC Report suggests that to outsmart and outpace digital disruptors, corporations should emulate the innovation practices of top performers and take a dedicated approach to innovation.

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