Predictive Customer Intelligence

Today’s customers are well-informed and empowered by information. They use other people and online experts as information sources. They interact with companies by multiple methods and expect a relevant dialogue with each brand. And, they want a superior customer experience. They have social media outlets for venting frustration when they do not get want they want. To serve these empowered customers, your business must —now more than ever—put customers at the centre of everything you do.

This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalised, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.